Avian Studio 

The Ask

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The Ask ❦

For this project, my team and I were asked to create a clothing line from concept to completion, centered around the idea of messaging. This included researching a target market, developing products and branding, sourcing materials, and creating a final presentation package for outside critics. We also had to work collaboratively as a product development team while communicating our brand message through both visual and written presentation materials. We partnered with Cotton Incorporated & Jodi Sandman of Crescala Collective to bring this idea to life.

Meet the Team

  • Topaz Brown

  • Elizabeth Cox

  • Julia Karns

  • Madeline Hanlon

  • Olivia Seaver

  • Haley Faison

The Process

Our process began with brainstorming different concepts and messages that could guide the collection. As a team, we ultimately landed on the idea of finding beauty in imperfection, drawing inspiration from patchwork, appliqué, antique design philosophy, and garments that feel collected and lived in over time. From there, we developed our designs, branding, and overall aesthetic around themes of craftsmanship, storytelling, and intentional imperfection.

    • Our team brainstormed multiple ideas before developing a collection concept centered around beauty in imperfection, craftsmanship, and storytelling.

    • We drew inspiration from antique design philosophy, patchwork, appliqué, and garments that feel collected and lived in over time.

    • We researched and defined a target customer who values individuality, artistry, and timeless design.

    • Our team created a cohesive brand identity through visual storytelling, branding, and collection messaging.

    • We worked through the phases of apparel design and development from initial concept to finalized garments.

    • Our team sourced fabrics, trims, and components that aligned with the overall aesthetic and quality of the collection.

    • Throughout the project, we collaborated as a product development team by sharing ideas, dividing responsibilities, and refining designs together.

    • This process strengthened our communication and problem-solving skills within a team setting.

    • We created a final presentation package that communicated the inspiration, garments, branding, and overall vision of the line.

    • Our team used professional fashion terminology and visual presentation techniques to present the collection to outside critics.

Avian Studio is a brand rooted in the belief that beauty exists everywhere—especially in the places we’re taught to overlook. In the imperfect. In the unfinished. In the moments that don’t go according to plan. We believe life isn’t meant to be polished or precise, but lived honestly. THAT is what Avian aspires to do.

Skills Used

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Skills Used ❦

Concept Development

Curation & Attention To Detail

Design and Illustration

Collaboration and Teamwork

Aesthetic Direction

Professional finishing

This project was truly one of the most enjoyable experiences I’ve had during my time in college. I gained so much knowledge about the fashion industry and the design process that I didn’t have before, while also getting the opportunity to take a hands-on role in leading the visual direction of our brand through graphic design, clothing design, fashion illustration, and more. Beyond the creative experience, I also gained lifelong friends and sisters throughout this process, which is something I will always be grateful for.

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Additional Assets

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Process Book
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Additional Work